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商品編號： 9-808-114 出版日期： 2008/03/03 作者姓名： Eisenmann, Thomas R.;Wagonfeld, Alison Berkley 商品類別： Entrepreneurship 商品規格： 27p 再版日期： 2009/08/03 地域： 產業： 個案年度： 2008 -
商品敘述：
To maximize their effectiveness, color cases should be printed in color. In early 2008, managers in Linden Lab, creator of the virtual world Second Life, faced decisions about the company''s strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had achieved profitability and strong growth. However, growth had strained the company''s infrastructure, resulting in frequent software crashes. Software ease-of-use was also a serious problem. As a result, 90% of new users abandoned Second Life after only a brief trial. Management was considering whether marketing partnerships and open sourcing its software might relieve strains and facilitate future growth. Linden Lab was also debating whether and how to allow interoperability between Second Life and other virtual worlds.
涵蓋領域：
Entrepreneurship;Networking;Virtual communities;Internet;Open source software;Virtual environments
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